Versatile Senior Copywriter with Ad Agency background and global brand portfolio offers CRM, branding, concept + campaign development across multiple channels including: digital, video scripts, direct marketing, promotions, TV and radio, print ads, collateral, in-store and outdoor.
CONTRACT COPYWRITER FOR
Credit Karma, Evy Creative, David James Group, William Lea Tag NY, Havas, Momentum
2009 TO PRESENT
B-to-B Senior Copywriter marketing membership renewal and conference attendance for several international associations. Provided conference names, campaign concepts, creative collaboration and copy development for all digital campaign elements: emails, LinkedIn ads, webpage copy, videos, sales sheets
Consumer Digital Copywriter marketing financial products to millions of online members. Concepted and developed high-impact creative resulting in retention and conversion. Included data-driven emails, display ads, Facebook static ads, JAMPP ads, personalized dashboard ads and push notifications.
Digital Copywriter + Editor for Airbnb Plus. Created descriptive, aesthetic website content for homes around the world to millions around the world.
Senior Copywriter for the Sears loyalty rewards shopper program. Created the weekly rewards members’ emails, web banners, web content, concepts and consumer campaigns on a speedy timetable.
Senior Copywriter for Kraft Foods. Collaborated with 3 art directors, presented to clients and developed all concepts for Promotions and consumer FSIs.
CLIENTS
Credit Karma, Society of Women Engineers, Associated Equipment Distributors, Society of Surgical Oncologists, Airbnb, Kraft Foods, Sears, Meeting Sources, Inc., Cornerstone Specialty Hospital, The Ounce Early Education
OTHER GLOBAL CLIENTS
Nestle, Chase Bank, Dell, Lean Cuisine, Stouffer’s, Abbott Pharmaceuticals
THINGS YOU’LL LIKE ABOUT ME
• Conceptual, strategic thinker
• Brand positioning and development experience
• Ability to interpret feedback and incorporate edits
• Capable of versioning to multiple audiences
• Skillfully manages multiple projects and timetables
• Nice person to work with
• Experience with CMS, Microsoft Word, Google Docs, Slack, Figma